Born in Kimberley, South Africa, Thebe Magugu established his namesake fashion label in 2017 after studying fashion design in Johannesburg. He gained significant international attention in 2019 when he became the first African designer to win the prestigious LVMH Young Fashion Designer Prize.

Magugu’s collections are characterized by a blend of sharp tailoring and storytelling, often incorporating motifs that reflect South African heritage and social narratives. He utilizes his platform to bridge traditional craftsmanship with modern silhouettes, frequently collaborating with international houses such as Dior, Adidas, and AZ Factory.