ARCO Unveils #E94871 as Signature Color for ARCOmadrid and ARCOlisboa 2027
ARCO has unveiled its visual identity for the 2027 edition. Both ARCOmadrid and ARCOlisboa will share the signature color #E94871, a tone between red and magenta. The color will appear across signage, catalogues, tickets and urban spaces in the host cities. ARCOmadrid runs 3–7 March while ARCOlisboa runs 27–30 May.
The Signal
The shared palette strengthens the fairs’ unified identity and links their distinct seasonal contexts in Madrid and Lisbon. It signals ongoing commitment to a consistent visual language that supports artistic excellence and innovation across both events. Collectors and curators can expect the color to frame programming that emphasizes research-driven contemporary art and socio-cultural engagement.
- Locations: Madrid, Lisbon
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